Creating a stylish and functional retail environment
Based in Austin, Texas, HELM Boots designs and manufactures high-quality leather boots, belts, and other merchandise. About a year ago, the company decided to move into its new flagship location on Austin’s east side, a move that would attract more foot traffic but that would also result in a smaller shop with no backroom storage. “We knew we had to get creative with how we were going to store our inventory, while also creating the right environment,” said HELM founder Brad Day. “We didn’t want to corner off a big chunk of the store and put drapes up, or build a new wall to hide all the inventory.”
The company’s creative director had seen Spacesaver systems in a library, and the store’s design team wondered if they could modify the concept for use in a retail setting. They contacted the Austin-based Spacesaver distributor to discuss how the shelving could be configured, where the system could be located within the retail space, what the optimal size would be, and other considerations.
“The guys were great about coming out and measuring, and we talked a lot about how wide it needed to be, the space in between, andhow high,” Day said. “We did the right work up front.”
Aside from the technical details, Day wanted the system’s appearance to reflect the brand’s commitment to quality and craftsmanship. “We talked about the color and the texture and what was the right feel for what we’re trying to accomplish, which was a bit more of an elevated look in the store, a bit more elegant.”
“People love it... They think it’s super clever.”
- Brad Day, Founder, HELM Boots
The end result is a compact shelving system that’s as stylish and functional as the product it stores. The system is robust enough to store all the inventory required, while still complementing the store’s interior design and being easily accessible by the clerks. “People love it,” Day said. “They think it’s super clever.” He added that the Spacesaver solution is ideal, particularly for shops that need to make the most of every inch of available space. “It’s been perfect,” he said. “We couldn’t have asked for a better solution in a small store. It provides what we need functionally, but also gives a look and feel and aesthetic that fits with HELM.”
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